On July 12th 2021, VinFast Commercial and Services Trading LLC officially kick-starts its branches in the US, Canada, France, Germany and the Netherlands in preparation for its launch in those markets, moving closer towards the goal of becoming a global smart electric car company.
The US, Canada, France, Germany and the Netherlands have been considered key markets in VinFast’s business expansion plans since its early days. For the past year, VinFast has promptly set up apparatus and foundation for business operations in these countries.
In terms of personnel, as well as the core of Vietnamese senior managers, VinFast has also recruited automotive and business experts from leading car makers like Tesla, BMW, Porsche, Toyota, Nissan, etc. Together, they have developed organization, expanded partner networks and prepared for market entry for VinFast.
Regarding business strategy, VinFast has designed relevant plans based on each market’s features. In Europe, VinFast will particularly focus on France, Germany and the Netherlands before moving onto other countries. VinFast’s car models will be appropriately designed for customer needs and operating conditions in each country.
"With smart electric cars backed by VinFast's proven research and production capabilities, we are confident that VinFast can be a competitive contender with leading brands in the US today," said Jeremy Snyder – Chief Growth Officer of VinFast US (Jeremy held different senior managing positions in Tesla for more than 10 years).
According to its plan, VinFast will officially launch its two smart electric car models VF e35 and VF e36 globally in March 2022. These are breakthrough electric SUVs with impressive exterior designs and top-of-the-range conveniences, meeting the highest safety standards set by NHTSA and EURO NCAP. Notably, VF e35 and VF e36 will feature ADAS (advanced driver-assistance systems) and Smart Services (top-notch infortainment) developed by VinFast and its partners.
“The fact that European and North American governments having announced roadmaps to ban internal combustion engine cars and switch to electric vehicles is a perfect opportunity for VinFast to conquer the global market. We are confident that VinFast will be positively welcomed around the world thanks to high quality, a flexible and innovative sales policy, and high-class after-sales services typical of Oriental style,” stated Thai Thi Thanh Hai - CEO of VinFast Global.
Along with market diversification, VinFast has also boosted its international cooperation to upgrade quality and status. Currently, VinFast’s strategic partners are all big names in the fields of technology and automotive industry such as Pininfarina, ZF, Durr, Bosch, ABB, Faurecia, Dassault, Google, etc.
On this occasion, VinFast officially announced the VinFast EV Day 2021 that will be held in October this year to introduce its complete list of electric cars in all segments. VinFast has pioneered the battery rental policy with attractive monthly subscription fees and many practical benefits, thus giving customers peace of mind while using its products. Additionally, VinFast’s electric cars will be offered with a global warranty scheme and after-sales service packages that are deemed to be the best in each market that VinFast participates in. VinFast aims to provide global consumers with high-class product lines backed by advanced technology and meet daily travel demands at reasonable costs.
Earlier this year, VinFast’s first electric car model VF e34 set a record in the Vietnamese market with more than 25 thousand pre-orders being placed shortly after its launch.